World Equestrian Games Reining

Reining Horse Sports Foundation and American Quarter Horse
Association Partner On Expanded 2010 Alltech FEI World Equestrian
Games Reining Television Coverage
Staff Writer
Oklahoma City, OK – The Reining Horse Sports Foundation announces its
partnership with the American Quarter Horse Association, the official Breed
Sponsor of Reining at the 2010 Alltech FEI World Equestrian Games, to
expand television coverage of reining on the opening weekend of the Games.
Reining will be featured during NBC’s 90-minute broadcast coverage of the
2010 Games opening weekend.
Reining team competitions take place Saturday, September 25, and Sunday,
September 26, 2010. Individual reining competitions take place Tuesday,
September 28, and Thursday, September 30. NBC will feature individual
competition during its coverage on Sunday, October 3.
"We are pleased and excited to partner with the AQHA and RHSF. Thanks to
the efforts of these two exceptional organizations, we will be able to expose the
sport of Reining to a tremendous viewing audience with unprecedented
network television coverage,” said Terry Johnson, vice president of sales for
the World Games 2010 Foundation.
“We are proud to have reining in such a prominent position for the 2010
Alltech FEI World Equestrian Games,” said Reining Horse Sports Foundation
President Frank Costantini. “Having reining as part of the 2010 Games will
bring many new competitors and spectators to this exciting discipline, and with
dedicated television coverage, more people across the globe will have the
chance to experience the excitement of reining.”
Reining was added to the FEI as a discipline in 2000 and was featured for the
first time in 2002 at the FEI World Equestrian Games in Jerez, Spain. The
reining competitions at the 2006 Games in Aachen, Germany, launched the
discipline and its athletes into fame, with sold-out performances and loud,
fanatical crowds.
“The breed of reining champions is the American Quarter Horse,” said AQHA
President Jim Helzer. “We are looking forward to some great days of
competition in 2010 and know many people throughout the world will
appreciate seeing such great equine and human athletes compete. We’re
excited about our sponsorship with WEG and our partnership with the Reining
Horse Sports Foundation on the expanded television coverage.”
The Reining Horse Sports Foundation was established in 1999 as a supporting
organization for the National Reining Horse Association, the international
governing body for reining. The Foundation’s mission is to develop and
enhance the sport of reining worldwide. RHSF accomplishes this through their
five core programs: Reining Hall of Fame, Crisis Fund, Research,
Development & Education, Youth Programs and International Development.
The American Quarter Horse Association is the world’s largest single-breed
equine registry and membership organization, with more than 5 million
American Quarter Horses registered worldwide and AQHA membership
numbering more than 330,000. AQHA’s mission is to record and preserve the
pedigrees of the American Quarter Horse while maintaining the integrity of
the breed and to provide beneficial services for its members which enhance and
encourage American Quarter Horse ownership and participation.
